Who We Are
About Meritage
Independent, founder-led UK admissions advice for American undergraduate and postgraduate applicants.
Our Purpose
Our Mission
We help American applicants make the right decision before they make an application. Undergraduate and postgraduate routes ask different academic, practical, and personal questions, so we translate the UK system into a clear path for each person. Students remain the authors of every application; we provide candid strategy, review, and context.
Independent advice
Our incentives stay on the family's side
Families pay us. We do not accept university commissions, placement fees, or incentives to steer an applicant toward a particular institution.
Our Core Values
What We Stand For
Family Partnership
Parents remain engaged throughout. We believe in transparency and family involvement.
Honest Guidance
Candid assessments of fit and prospects. No false promises—just honest advice.
Strategic Thinking
Great applications start with great strategy. We help you position yourself effectively.
Personalized Experience
We see every student as a whole person — their interests, aspirations, and personality — not just grades and test scores. Our guidance is tailored to who they are, not just what they’ve achieved.
The People Behind Meritage
Meet Our Team
With over two decades of combined experience in secondary and higher education, the specialists at Meritage Advisors are uniquely equipped to walk you through the process of applying to universities in the United Kingdom.
Lead Advisors are always the ones who facilitate discussions with students and families. You will work directly with our founding team throughout your engagement.
Sally Kidd
Founder, STEM Specialist
Sally Kidd did her degree in education at Cambridge University. She is a trained teacher who taught for twenty years in Birmingham, London, and Cambridge. After teaching, Sally worked in higher education at the University of Birmingham for a decade as an Outreach and Schools’ Liaison Officer, Admissions Tutor for Mathematics, and latterly Head of Operations for the faculty of Chemical Engineering. She lived in New Jersey for two years in the 90s and has three children, all of whom attended prestigious universities and have gone on to careers they are happy in. She currently lives in Scotland.
Meredith Guthrie
Founder, Humanities Specialist
Meredith graduated from the University of Texas at Austin in 2004. After working over a decade in small business development and education, she went back to pursue her graduate degrees from Lancaster University in the United Kingdom, finishing her masters in 2019 and her PhD in 2024 in the humanities. She has three children, the oldest of whom is attending a world-class English university. While she still calls Texas home, she has lived in the UK for over six years and is familiar with the challenges international students must confront.
Ready to Learn More?
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